Introduction
Think email is old-fashioned? Tell that to the Kerala jewelry shop that made ₹2 lakh from one Onam sale email! Email marketing remains the most cost-effective way to generate repeat business—if you do it right.
Why Email Works in Kerala
- Everyone has an email, but inboxes aren’t crowded like social media.
- Cheaper than printing flyers or running ads.
- Allows for Malayalam and hyper-local offers (Onam, Vishu, seasonal discounts).
Getting Started: Simple Steps
- Build Your Email List
- Add a “Sign Up for Offers” popup to your site.
- Collect emails at point of sale (“Get a free consultation email!”)
- Ask social media followers to join your newsletter.
- Send Regular, Valuable Emails
- Don’t spam! Weekly or biweekly is best.
- Share useful tips, new arrivals, event invites, and exclusive discounts.
- Automate Festival and Birthday Campaigns
- Use tools like Mailchimp or Brevo to set up Onam, Vishu, and customer birthday offers automatically.
Kerala-Specific Tips
- Write a simple subject line in English and Malayalam (example: “Special Onam Offer! ഓണം സവിശേഷ ഓഫർ”)
- Add your WhatsApp button or QR for inquiries
- Include local references, photos, and testimonials
Proof It Works
A Kochi Ayurveda spa sent a “Vishu wellness offer” email to 400 past clients. 32 booked full-price packages for April, making ₹1.1 lakh in a week.
Takeaway
Start small, keep it relevant, and watch your customer loyalty and revenue grow.
Want us to set up your first campaign? [Contact for free setup!]
